What Is the “False Bottom”? The false bottom is also often referred to as a logical end and the illusion of completeness. Essentially, a false bottom is the point on a page where a visitor believes the page will not scroll further, despite the fact that there is more content below that point. This has been an issue for well over a decade.
Essentially, a false bottom is the point on a page where a visitor believes the page will not scroll further, despite the fact that there is more content below that point.
Here are the three most common UX mistakes we see brands make and how to easily fix them: 1. Creating a “False Bottom” A “false bottom” occurs when it seems like a page has reached its logical end. For example, a content block may end perfectly at the bottom of the screen, thus creating an illusion that there is no other content on the page.
Avoid the False Bottom. The area above the fold also sets the stage for future content. The content above the fold should signal that there is more valuable content below the fold. When you have a false bottom , or an end to content that appears to be the end of the page, you don’t give users a reason to believe there is something below the fold.
The smallest details can make or break your user experience ( UX ). Much of what we do on the internet is subconscious. We absentmindedly flip through screens, browse the web, and interact with content. … Watch Out for the False – Bottom Phenomenon. From a.
Today, there are two ways of utilizing the above-the-fold technique for UX and CRO. First and foremost, you can design what is known as a “ false bottom ” of the landing page that a user lands on. It’s called false because it is designed to appear that there is no further content beneath this, which guides users to take the call-to-action …
This support comes from the content your end user finds below the fold as they scroll down – at least it should if it’s been designed with UX in mind. Something that can hamper this is called the false bottom, where it visually appears that there is nothing below the fold to scroll to.
4/15/2020 · Watch Out for the False – Bottom Phenomenon. … On the other hand, if you want to brush up on the basics of UX and Usability, try the online course on User Experience …
Beyond the False Bottom : How to Avoid This Costly UX Mistake. UX mistakes often go undetected because they are quiet. They aren’t a broken image or a misspelled word or a form that isn’t sending. No, UX mistakes are foundational. To visitors, UX mistakes are loud, whether they consciously detect them or not.
